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“Islam is the fastest growing religion both through birth and conversion. As the new generations of Muslims are better educated and able to obtain a higher income level, many sectors are creating products and services to cater to this growing consumer demand. This coupled with the larger acceptance of Halal by those of other faiths has resulted in the Halal mindset transforming from being just food products to the ‘farm to fork approach.’ This has, in turn, triggered demands in other areas, such as non-food consumer products, Islamic Finance, logistics and other sectors such as tourism. The Global Halal products market is estimated at USD 2.3 trillion, not including banking. Research by The World Halal Forum secretariat found 67 percent, or USD 1.4 trillion, of this market is comprised of food & beverage. Pharmaceuticals make up 22 percent or USD 506 billion, with cosmetics & personal care totaling us 230 billion. If we include the services sector for Halal, and we should give this serious consideration, the potential size of the total market is astronomical.”
“Halal brings together Muslims across all cultures and ethnicities. It also has the potential to be a conduit for greater harmony and acceptance across national and cultural boundaries. Halal is a growing industry that seeks to be culturally inclusive. It is based on wholesome Islamic values that have a universal appeal. Halal as a brand is are assurance of safety, quality and humane treatment of animals. It embodies values that are not just for Muslims, but for everyone. As a Muslim leader, I am reaching out to Muslims and those of other faiths globally. Join us in this altruistic endeavor and together we can benefit from the Halal economy, which has enormous and still largely untapped potential.”
Yang Amat Berhormat
Najib Tun Razak
Prime Minister of Malaysia
